CREATES ENGAGING
CUSTOMER EXPERIENCE
Acquires new users &
increases customer
retention
Razor focuses your message &
target consumer
Marketing automation (MA) tools help you identify your audience, design the right content and automatically trigger actions based on a schedule of consumer behavior. It helps you focus your lead generation, nurturing and scoring, as well as measuring overall ROI on campaigns.
Streamlines & simplifies saving
time & resources
Provides a set of tools designed to streamline & simplify some of the most time-consuming responsibilities of modern marketing & sales. The time and cost savings effect of MA increase as an organization increases in size and complexity.
Most impactful &
cost-effective marketing
By providing a single platform for dashboarding and analytics, closed loop reporting and collecting & storing data—marketing automation is the most comprehensive solution for measuring campaigns on products & consumer behavior regardless of your budget size.
- Companies using MA to nurture prospects see a 451% increase in qualified leads & 47% larger order size (Annuities Group)
- Leverages integrated multi-channel media (i.e., e-mail, Direct Mail, social media, etc.) and business rules based on consumer behavior
- Performance and analytics are reported directly to the database enhancing records as activity takes place
- Personalized content is key to nurturing leads, 77% of consumers want unique targeted content at each stage of their research/purchase cycle (Pardot)
- Using e-mail tech with dynamic content provides a dashboard, heatmap (shows popular links, clicks, etc.) with timely results and analysis
- Marketing Automation ensures your message gets to the right person, at the right place, at the right time
Latest Articles
Sign up for HKM News
for up to date information
about all of Your Direct
Marketing Needs
