How a Manufacturer Streamlined Dealer Relationships with HKM’s Digital Calendar Program
Dealer relationships are at the heart of a premium American truck manufacturer’s operations. To foster loyalty, the company offers high-end branded calendars to over 500 independent dealers across the U.S. and Canada. However, the process of soliciting orders, managing logistics, and ensuring timely delivery was complex and time-consuming. HKM Direct Market Communications partnered with the manufacturer to modernize the calendar program and increase dealer engagement.
Challenges Faced
- Brand Integrity: Maintaining a premium brand image required high-quality, visually stunning calendars.
- Complex Ordering & Billing: The manual ordering process was labor-intensive.
- On-Time Delivery: Calendars had to arrive before Thanksgiving to align with the holiday season.
- Dealer Engagement: Participation rates needed improvement across the growing dealer network.
HKM’s Solution: Personalization and Digital Transformation
- Customized Calendars
- Digital Ordering System
- Omnichannel Communication
- Data-Driven Logistics
- Sustainability Practices
Impactful Results
- 20% Increase in Dealer Participation
- Reduced Administrative Costs
- Faster Turnaround and On-Time Delivery
- Sustainability
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A Decade of Success
The transformation of the calendar program didn’t just improve the experience—it established a decade-long partnership with continued success, demonstrating how data-driven personalization, modern logistics, and sustainability can elevate marketing programs.
If you’re ready to enhance your dealer relationships with high-impact solutions, contact us.
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