How Marketing Automation Helped a University Boost Enrollment and Engagement

In the increasingly competitive higher education landscape, attracting and engaging prospective students requires personalized, data-driven strategies. A well-known university in the Southeastern U.S. partnered with HKM Direct Market Communications to implement a marketing automation program designed to increase visits, drive applications, and improve enrollment rates.

Challenges Faced

    • Declining Campus Visits: The university needed to increase both in-person and virtual visits to engage potential students.
    • Driving Applications and Enrollment: Increasing targeted communications to encourage students to apply was critical.
    • Engaging Digital-Native Students: Today’s students expect timely, personalized messaging across multiple channels.

HKM’s Solution: Automated, Omnichannel Engagement

HKM developed a trigger-based marketing automation system to deliver the right message to students at the right time. The key components included:

      • Personalization at Scale
      • Automated Campaigns
      • Omnichannel Strategy
      • Real-Time Insights

If you’re ready to learn more, contact us.

Key Results

      • Increased Campus Visits
      • Improved Application Rates
      • Higher Engagement
      • Operational Efficiency

By embracing data-driven marketing automation, the university enhanced the student experience and positioned itself as a forward-thinking institution.

Contact us today to explore how we can create exceptional branded campus experiences for your students and staff.