Save on Postage & Strengthen Customer Connections with USPS Continuous Contact Promotion

Maximize Engagement While Reducing Costs with Direct Mail

Are you looking to enhance customer engagement while saving on postage in 2025? The USPS Continuous Contact Promotion is your opportunity to optimize your marketing budget while maintaining a strong, consistent connection with your audience. Running from April 1, 2025 – September 30, 2025, this promotion offers a 3% postage discount for businesses that implement sequential or complementary mail campaigns.

With Direct Mail proving to be a high-performing channel, brands are leveraging progressive, multi-touchpoint campaigns to improve brand recognition, customer engagement, and conversion rates. Now, with this USPS promotion, you can do the same—while saving on costs.

How the USPS Continuous Contact Promotion Works

This promotion rewards businesses that create sequential or complementary mailings to engage their audience more effectively. Examples include:

✅ Customer Journeys: Guide your audience through the buying process with step-by-step mailings that nurture leads into conversions.

✅ Follow-Up Offers: Send reminders or upsell opportunities to recipients who didn’t respond to the first mailer.

✅ Progressive Campaigns: Build brand recognition with a series of mailers that tell a story, build suspense, or introduce new products over time.

By using these techniques, businesses can increase engagement, boost conversion rates, and reinforce their brand message—all while lowering postage costs.

Why You Should Take Advantage of This Opportunity

📌 SAVE 3% on Postage – Lower your costs while maintaining consistent communication with your customers.

📌 STAY TOP-OF-MIND – Multi-touchpoint campaigns keep your brand in front of customers, increasing response rates.

📌 ENHANCE CUSTOMER EXPERIENCE – Tailored, well-timed messaging improves engagement and loyalty.

How HKM Can Help You Execute a Winning Direct Mail Campaign

With over 103 years of expertise in Direct Mail, HKM ensures your campaign is strategic, cost-effective, and impactful.

Our services include:

✅ Campaign Strategy & Execution – We design and implement sequential campaigns that resonate with your audience.

✅ Data-Driven Targeting – Segment your customers to ensure your messages reach the right people at the right time.

✅ Postage Optimization – Advanced techniques like mail tracking, presorting, and co-mingling help you maximize savings.

📩 Take advantage of the USPS Continuous Contact Promotion today. Contact HKM to start building your cost-effective, high-impact Direct Mail campaign!