In the ever-evolving world of marketing, staying ahead of the curve is essential. That’s why HKM is excited to announce the USPS Informed Delivery Promotion, available from August 1 to December 31, 2024. This promotion is designed to enhance the impact of your mail, save on postage costs, and boost your return on investment (ROI).

Why Should You Participate?

Participating in the USPS Informed Delivery Promotion offers several benefits that can significantly enhance your direct mail campaigns:

  • 4% Discount on Eligible Mail: Plus, an additional 0.5% discount for eDoc submitters.
  • Enhanced Customer Engagement: Include custom images and clickable links in your mail pieces, viewable in email previews and the USPS mobile app.
  • Interactive Content: Drive recipients to websites, landing pages, or special offers directly from their digital mail preview.

Boost Your ROI

Direct mail remains a powerful marketing tool, and this promotion can make it even more effective:

  • Higher Open Rates: Digital previews increase the likelihood that recipients will anticipate and open your physical mail.
  • Actionable Insights: Access to detailed metrics that allow for continuous improvement of your direct mail strategies.

Gain a Competitive Edge

Standing out in a crowded market is crucial, and this promotion can give you the edge:

  • Innovative Approach: Position your business as cutting-edge and customer-focused, differentiating yourself from competitors.
  • Enhanced Brand Loyalty: Strengthen your relationships with your customers through a multi-channel approach, fostering loyalty and repeat business.

Enhanced Tracking and Analytics

Understanding how your campaigns perform is key to success:

  • Digital Campaign Metrics: Track the performance of your campaigns with detailed analytics, gaining insights into customer engagement.
  • Improved Targeting: Refine your targeting strategies with better data, leading to more personalized and effective marketing efforts.

Don’t Miss Out!

This promotion period runs from August 1 to December 31, 2024, with registration open from June 15 to December 31, 2024. Don’t miss this opportunity to enhance your mail’s impact and save on postage costs.

At HKM, we are committed to driving your success and have been doing so since 1922. Let us help you make the most of this fantastic opportunity to supercharge your direct mail campaigns with digital previews and interactive content.

Learn More

Ready to take advantage of this promotion? Learn more about our direct mail services and how we can help you achieve your marketing goals.